Business Coaching · Builder
Your business, on one page.
The Business Model Canvas breaks a business into nine plain questions. Answer them here in your own words, and the builder assembles a one-page plan you can print or keep — for a bank, an investor, or just to see your own practice clearly for the first time. Nothing you type is saved or sent anywhere; export before you close the tab.
Built on the Business Model Canvas (Osterwalder & Pigneur, 2010) — see Sources.
01 — The Method
Nine questions instead of twenty pages.
Alexander Osterwalder and Yves Pigneur's Business Model Canvas (2010) reduces a business to nine building blocks arranged on one page. It was designed for exactly this situation: someone who needs strategic clarity fast, without first writing a document nobody will read past page three.
| Customer Segments | Who exactly do you serve? | A specific group, not "everyone" — e.g. new parents, or first-time small-business owners. |
| Value Proposition | What problem do you solve, and why you? | The specific outcome and credential/experience that makes you the right person for it. |
| Channels | How do people find and reach you? | Referrals, WhatsApp, a website, local reputation. |
| Customer Relationships | How do you keep clients, once you have them? | Follow-up sessions, check-ins, a referral ask at the right moment. |
| Revenue Streams | How do you actually get paid? | Per-session fee, package pricing, retainer — see the pricing calculator for the arithmetic. |
| Key Resources | What do you need to deliver this? | Your certifications, a consulting room or laptop, scheduling software. |
| Key Activities | What do you actually do, day to day? | Sessions, prep, follow-up notes, outreach. |
| Key Partnerships | Who do you rely on or refer to? | Other specialists you refer to or receive referrals from; a CA for compliance. |
| Cost Structure | What does it cost you to run this? | Rent or workspace, software subscriptions, certifications, travel. |
02 — Build Yours
Fill in what you can.
Answer in your own words. Skip any block you're not ready for — the builder will simply mark it as open. Nothing here is sent to a server; it lives in this browser tab only.
Key Partnerships
Who do you rely on or refer to?
Key Activities
What do you actually do?
Value Proposition
What problem, and why you?
Customer Relationships
How do you keep clients?
Customer Segments
Who exactly do you serve?
Key Resources
What do you need to deliver this?
Channels
How do people find/reach you?
Cost Structure
What does it cost to run this?
Revenue Streams
How do you get paid?
03 — India-Specific
What comes after the page.
Once your Value Proposition and Revenue Streams blocks are clear, two practical steps usually follow for a solo practice in India:
- Registering the business. The desk's MSME (Udyam) registration guide and GST registration guide walk through the filing itself — this page deliberately doesn't repeat that content.
- Pricing the Revenue Streams block with real arithmetic. The pricing calculator turns your income target, costs and hours into a cost-plus rate and break-even point, computed from your own numbers.
For anything you'll submit to a bank, an investor, or a tax authority, a chartered accountant or company secretary should review the actual numbers and filings — this page and the calculators alongside it are strategy and arithmetic, not a substitute for that review.
04 — FAQ
Common questions.
What is the Business Model Canvas and who created it?
A one-page strategic template with nine building blocks, created by Alexander Osterwalder and Yves Pigneur and published in their 2010 book Business Model Generation. It's widely used as a lighter alternative to a traditional multi-page business plan, especially for a first draft.
Do I need all nine blocks filled in before I start?
No. Start wherever you already have clarity — usually Value Proposition and Customer Segments — and leave the rest for later. The builder generates a plan from whatever you've filled in and simply notes which blocks are still open.
Where does my typed content go?
Nowhere. Everything happens in your browser; nothing is saved on a server or sent anywhere. Use Print or Export before you close or refresh the tab, or your answers are gone.
How is this different from a bank-ready business plan?
This is a one-page strategic snapshot, not a financial-projection document a bank or investor may require. Pair it with real numbers from the pricing calculator and, for anything you'll submit formally, a chartered accountant's projections.
Where do GST and MSME registration fit into this?
They are compliance steps, not strategy. Once your value proposition and revenue streams are clear on this page, the desk's GST and MSME (Udyam) registration guides walk through the filing itself.
05 — Sources
Where the structure comes from
- Osterwalder, A. & Pigneur, Y. Business Model Generation. Wiley, 2010 — origin of the Business Model Canvas's nine building blocks used as this page's structure.strategyzer.com/library/the-business-model-canvas · accessed 27 Jul 2026
- Startup India, Department for Promotion of Industry and Internal Trade (Government of India) — official portal for India-specific business planning, registration and support context.startupindia.gov.in · accessed 27 Jul 2026
- U.S. Small Business Administration, “Write your business plan” — general reference on what a business plan should cover, used to frame the cross-links in “What comes next.”sba.gov/business-guide/plan-your-business/write-your-business-plan · accessed 27 Jul 2026
About this page: the builder assembles only the words you type into the nine blocks above. No sample answers, template text or invented numbers are inserted into your generated plan.
Related
Keep reading
How to Price a Service
Cost-plus, break-even, capacity and discount arithmetic from your own numbers.
Business · GuideMSME (Udyam) Registration
Free, official, Aadhaar-based — and what it actually unlocks.
Business · GuideGST Registration Basics
What GST registration involves, and where a CA earns the fee.
AJ India · HubAll Business Coaching Guides
Every business page on the desk, in one place.
The Concierge
Talk through your plan.
The AJ India concierge can help you think through any of the nine blocks, or explain a term in plain words — and will say when a working session with Amit is the better next step.